6SMITH

If the customer experience is every bit as important as the product, it needs to be reflected in the brand.

6Smith is a restaurant on the shores of Lake Minnetonka that serves an array of well-crafted, artisan-inspired cuisine. With an approachable interior and an upscale menu they were looking for a new way to communicate their essence.
We created a new brand identity that reflected the skill and quality of their craft and the inviting atmosphere of their space.
SOCIAL // We took the tools of their trade and paired it with a clean, modern treatment of the name. The result? A mark that is as approachable as it is upscale. 
DESIGN + ENVIRONMENTAL // Multiple iterations of the logo were created for different applications throughout the restaurant. From the menu to graphics applied in the space and on apparel, the clean design approach embodied craftsman-like precision.
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