MINNESOTA LYNX

When your team is coming off another championship season, you've got a story that needs to be heard.

The Minnesota Lynx are league champions and one of the best professional sports franchises in the Twin Cities with an extremely loyal fan base. The organization was looking for a loud voice to grow its audience and appeal to the next generation of fans.
Leveraging buzz around the three-time champs and amplifying the conversation on equality, we created the #ROAR campaign to drive single-game ticket sales and engage a broader audience. We heroed the strength of the players on and off the court, broadening the dialogue and perception of what it means to be a champion. 
SOCIAL // The Minnesota Lynx and the starting players have nearly a million followers across popular online platforms. It made sense to have a social media-led campaign to gain traction with millennials and existing fans alike.
OUTDOOR // We flooded the Twin Cities landscape with the team’s colors and messaging that invited audiences to join the #ROAR.
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