The Orthopaedic & Fracture Clinic is a small organization that faces big competition. They were looking for a way to increase brand awareness and remind people that they have options when choosing orthopaedic care.
Recognizing that the smaller model allowed OFC doctors to provide highly personalized care and have more clinics throughout southern Minnesota, LEE created a campaign that leveraged the brand’s hometown advantage of convenience and their mantra that personalized care equals better care.
OUTDOOR // The outdoor campaign heroed the hometown experts and the convenient location of the clinics.
RADIO // We developed a radio campaign that invites the audience to get to know the OFC doctors on a personal level. Each of the radio spots features a testimonial from an OFC doctor.
PRINT // The print campaign was featured in local publications to highlight the benefit of having your doctor or surgeon in the neighborhood.